Kwality Bazaar
Client
Kwality Bazaar
Year
2020
Category
Retail
Type of Work
Branding
Spatial Graphics
Packaging
Kwality Bazaar, a supermarket in an upscale locality in Delhi, required identity design & spatial design services, to cater to its elite customer base. Identity was designed with a persona of contemporary minimal identity, keeping in view further development of applications like signages, packaging and other collaterals.
We extended the visual identity through carefully designed in-store signage. Ceiling-mounted, floor-mounted, and shelf-mounted signs provide easy navigation, and each department is instantly recognizable through the use of distinct colors and icons corresponding to the category.
We extended the visual identity through carefully designed in-store signage. Ceiling-mounted, floor-mounted, and shelf-mounted signs provide easy navigation, and each department is instantly recognizable through the use of distinct colors and icons corresponding to the category.
Weaving all different zones through an interesting signage system, compelling the customer to move through all sections seamlessly, had a direct impact on sales. Color coding sections, provided a system for packaging items, in uniformity.
